180+ qualified leads for a new residential project
Real Estate Developer
Strong creatives + precise targeting on Meta and Google Ads for a residential project in Vaishali Nagar. Most leads came from within 8 km.
180+
Qualified leads
4.2x
ROAS
Google Ads
Google Ads & PPC Management Across India
Get quality leads with targeted ad campaigns.
Search, social, and display campaigns managed for efficiency — every rupee tracked to a result.
Overview
What Google Ads and PPC management means for your business
Pay-per-click (PPC) advertising puts your business in front of people at the moment they are searching for what you sell, and you pay when someone clicks. Google Ads covers Search ads on Google results, Display ads across websites and apps, YouTube video ads and Performance Max campaigns that run across Google’s inventory. Managed well, PPC is one of the fastest ways to generate enquiries. Managed poorly, it can spend a budget with little to show for it.
For any business, PPC lets you target precisely: a radius around your clinic or showroom, people searching in Hindi or English, or buyers across India for an online brand. Our job is to make every rupee accountable, with the right campaign structure, tight keyword and negative keyword lists, clear ad copy, a landing page that converts, and tracking that shows which clicks became leads or sales. We also run Meta (Facebook & Instagram) Ads where they fit your goals.
Deliverables
What our Google Ads management includes
Here is what the work covers in practice. The exact mix is agreed in your quote, based on your goals and package.
Campaign setup & structure
Search, Display, YouTube and Performance Max campaigns chosen for your goal, organised so budget and messaging are easy to control.
Keyword & negative keyword lists
Research into what your buyers search for, plus negative keywords to stop spend on irrelevant searches.
Ad copy and creatives
Clear, benefit-led headlines and descriptions, extensions and assets that match the search intent.
Conversion tracking
Setting up conversion tracking, typically with Google Analytics 4 and Google Tag Manager, so calls, forms and WhatsApp clicks are counted.
Audience testing
Testing locations, audiences, devices and schedules to find where your budget works hardest.
Landing page advice
Practical recommendations on your landing page message, form and speed. Landing-page campaign support is part of Platinum.
Bid & budget management
Ongoing adjustments to bids and daily budgets so money moves towards the campaigns and keywords that convert.
ROAS reporting
Reports on spend, leads, cost per lead and return on ad spend, so you see what each rupee produced.
How we work
How we deliver Google Ads, step by step
Every engagement follows the same four stages: Discover, Strategize, Execute and Grow.
- 1
Discover
We learn your offer, margins, service area and what a good lead is worth to you, and audit any existing ad account.
- 2
Strategize
We choose campaign types, build keyword and negative lists, plan the budget split and confirm tracking requirements.
- 3
Execute
We set up tracking, launch campaigns, write ads and monitor search terms, quality and spend closely in the early weeks.
- 4
Grow
We cut what is not working, scale what is, test new ads and audiences and report the results in plain language.
Who it's for
Who our Google Ads is for
Lead-generation businesses
Real estate, coaching, healthcare, home services and B2B firms that need a steady flow of enquiries.
Local businesses
Stores, clinics and restaurants that want calls, directions and bookings from nearby searchers.
Ecommerce brands
Online stores that sell across India and want measurable sales from Search, Shopping-style and Performance Max campaigns.
New launches
Projects, products or offers that need visibility quickly while organic channels are still being built.
Reporting
What you will see in your reports
We report in plain language. These are the numbers we typically track and explain:
- Clicks and click-through rate
- Conversions (calls, forms, WhatsApp clicks, sales)
- Cost per click and cost per lead
- Conversion rate
- Return on ad spend (ROAS)
- Search terms and wasted spend removed
Search, social and display campaigns are managed for efficiency with ROAS reporting, so every rupee is tracked to a result. Report depth follows your package.
Timelines
What to expect, and when
Typical timelines across the industry, so you can plan with realistic expectations:
- Weeks 1–2
Tracking is set up, campaigns go live and early data starts to arrive. Ads can begin generating clicks within days of approval.
- Weeks 2–6
Google’s systems and our optimisation need data to learn. This period is usually used to refine keywords, negatives, bids and ads.
- Month 2 onwards
With enough conversion data, budgets can be shifted with more confidence towards the campaigns that perform best.
These are general industry expectations, not guarantees. Results depend on competition, budget, offer and landing page quality.
Packages
Paid advertising in our packages
Our Silver, Gold, Platinum and Diamond packages include the following. Silver starts from ₹9,999, and higher packages are tailored to your scope.
- Basic ad setup support (ad spend extra) — Silver
- Paid campaign management (ad spend extra) — Gold
- Audience targeting & growth strategy — Gold
- Advanced Meta & Google Ads management — Platinum
- Landing-page campaign support — Platinum
- Multi-platform paid campaigns — Diamond
Related results
See all case studies41% lower cost per lead
Coaching Institute
Rebuilt campaigns around high-intent parents and improved the landing page so more enquiries turned into admissions.
-41%
Cost per lead
92
Admissions
Festive campaign that cleared inventory faster
Jewellery Store
Festive-focused creatives and WhatsApp + Meta retargeting that moved high-value inventory quickly.
2.8x
Sales vs last year
18 days
To sell out key pieces
FAQ
Google Ads: common questions
Is advertising spend included in the package price?
No. Ad setup support and paid campaign management are included in our packages, but ad spend is extra. You pay the ad platform directly for the media, and the budget stays under your control.
What is the minimum ad budget I need?
It depends on your category, competition and goals. We recommend a budget after understanding your market, and you stay in control of the daily spend.
Do you also run Meta (Facebook & Instagram) Ads?
Yes. Platinum includes advanced Meta & Google Ads management, and Diamond includes multi-platform paid campaigns.
Which Google Ads campaign types do you manage?
We work with Search, Display, YouTube and Performance Max campaigns, choosing the mix that suits your goal and budget.
How do you track leads from ads?
We set up conversion tracking, typically using Google Analytics 4 and Google Tag Manager, so form submissions, calls and WhatsApp clicks can be counted and reported.
How do you report on ad performance?
You receive reports on spend, conversions, cost per lead and ROAS. From Gold upwards you also get strategy calls to discuss the numbers.
Will my landing page affect results?
Yes. A clear, fast landing page usually improves conversion rate. We share practical recommendations, and Platinum includes landing-page campaign support.
Do you work with clients outside Jaipur?
Yes. Our base camp is in Vaishali Nagar, Jaipur, but strategy, ads, SEO, social media, editing, websites and reporting are 100% online, so we work with businesses all over India.
Ready when you are
Talk to us about Google Ads
Tell us where you want to go — we'll reply within one business day with honest first thoughts and a scoped quote.
Call or WhatsApp: +91 9929835015 · Serving clients all over India, 100% online